Lilies and Crown is the largest direct-to-consumer fine jewelry platform that delivers real fine jewelry made a of genuine precious metals minus the high markups.  We use the same jeweler producers as famous fine jewelry brands.  We do not use costume jewelry metals such as brass, stainless steel, nickel or aluminum unlike other jewelry box brands.  

Yes, anyone can!  Please sign up to access our direct-to-consumer fine jewelry platform by clicking sign up or join now.  One-time payments, option to reorder — jewelry can be addicting. 

Lilies & Crown was founded in 2019 by Jo Llana while attending the University of Cambridge. 

Everyone has heard the famous phrase ‘diamonds are a girl’s best friend’ some time or another. And while everyone may laugh at the idea, we think that it’s true although a little impossible.

Our vision begins with the thought that every person deserves a chance to be confident, diamonds or not. It’s also embodied by the way jewelry is portrayed; it’s considered a  ‘finishing touch’ in most cases, and even when people like calling it a ‘statement piece’, it always seems to revolve around the outfit they’re wearing.

We want to give people an opportunity to wear real, authentic fine jewelry that has a personality of its own.  Even though each and every one of our customers are different, we like to think of our jewelry pieces as a uniting force that holds beautiful energy together. 

We are all friends and family under the Lilies and Crown brand honoring, celebrating and delighting.  We can’t wait for you to receive our box and have real fine jewelry in your dresser.

FINE JEWELRY CLUB
Personalize Your Selection

Browse from thousands. Pick out the pieces you love, add them to your Wish List.  

Pick from your Wish List and add them to your Favorites to Ship list.  

We will automatically send the top items on your Favorites to Ship list.  

Turn on the button Surprise Me if you want us to surprise you.    

Feel free to add instructions on your preferences.